So Conan has a new home now come November, and it’s TBS.
The school of thoughts are basically divided into two camps: 1.) OMG
This is the best thing ever for him! and 2.) Now Conan is slumming.
But what many fail to realize is the single thing that makes the TBS
deal the better option is thus: that Conan’s company Conaco will own the
show, outright. And owning the show means determining distribution, and
distribution means power.
Who will decide whether or not episodes will be available on places
like Hulu, Fancast, Xbox Live, and PSN? Conan and now only
Conan.
Let’s face it, every day more people that give two craps about the
term “network tv” die out, and more fans that will watch things on
demand are born. Controlling media distribution won’t just put more
money in Conan’s pocket today (which it will), it will position his show
to make a lot more in the future.
Conan will do well on TBS, and will do great things for the network.
But in the wild wild west of new media, he is going to do even better
for himself.
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